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Des Moines, Stay on Trend: The Top 5 Eyewear Fashion Trends for 2025

When it comes to making a bold fashion statement, eyewear has become the ultimate accessory. Looking in West Des Moines for eyewear? Eye Designs Optical is here to help you find frames that not only enhance your vision but also elevate your style. Let’s dive into the hottest eyewear trends of 2025 to inspire your next look.


1. Oversized Frames: Go Big or Go Home

Oversized glasses continue to dominate runways and Instagram feeds alike. From square to round shapes, these bold designs make a statement. These aren't your 70's and 80's eyewear of old though-- they may pay homage to those eras but they are designed with comfort and precision. No coke-bottle lenses either! Our certified opticians will help select the perfect lens to look great in your frames based on your prescription. Perfect for fashion enthusiasts who love turning heads! Brands we carry that excel at this: Tom Ford, TOKYObay, Raen.





2. Translucent and Pastel Frames

Lightweight, translucent frames in soft pastels or frosted finishes are a subtle yet chic choice. These styles are versatile, effortlessly blending into your wardrobe while adding a touch of sophistication. Clear frames look great on select few and on the majority, at best, look like safety eyewear. A translucent frame in a soft pastel or a frosted finish is absolutely the way to go if you love this look. Brands we carry that excel at this: David Spencer, NW 77th, Tom Ford.






3. Metallic Minimalism

For those who prefer understated elegance, slim metallic frames in gold, silver, or rose gold are trending. These lightweight styles are sleek and timeless, ideal for everyday wear or professional settings. You don't have to stick to just the metallics though, a matte color on a sleek thin titanium frame is just as on trend. Look for Forest, Navy, Burgendy, or Rose. Brands that excel in this: State, Raen, Gotti, Scott Harris.








4. Tortoiseshell Reinvented



Tortoiseshell is a classic, but 2025 continues to see it reimagined with vibrant colors and unexpected patterns. Think teal, crimson, or even multi-hued designs that add personality and a pop of color to your look. Brands that excel at this: State, NW 77th, Scott Harris.











5. Geometric Shapes for a Bold Edge

Dare to be different with hexagonal, octagonal, or asymmetrical frames. Geometric designs are perfect for those who love to experiment with their style and stand out from the crowd. Sometimes referred to as a 'European look' these non-traditional frame shapes are eye-catching and chic. Brands that excel at this: Raen, TOKYObay, Gotti, NW 77th, Kate Spade








Visit Eye Designs Optical for Your Perfect Frames

At Eye Designs Optical, we curate our collection to bring you the latest trends without compromising quality or comfort. From bold statement pieces to sleek minimalist designs, we have something for everyone.


Located in the heart of West Des Moines, IA, our boutique optical shop provides personalized fittings by certified opticians to ensure your glasses not only look incredible but feel amazing, too. Love one of these frames? Our opticians can hold the frame for you if it is in stock for 48 hours, call today to reserve!



Final Thoughts

Your eyewear is an extension of your personality. Whether you’re looking for a chic everyday look or something to elevate your evening ensemble, the right pair of glasses can make all the difference. Stop by Eye Designs Optical to explore the latest trends and find your perfect fit.




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